Grombles

There’s a panic amongst grey-haired business execs. “Surely we’re missing out on the Social Media revolution. 600m people we can talk to. Although I don’t bother personally with Facebook, and Linkedin is only for chaps looking for work, I’m worried my customers are expecting us to do something with social media, and we’re not”. Don’t panic! You’re almost certainly not missing out on anything. At least not urgently. If you’ve watched the Hollywood film, The Social Network, about the rise of Mark Zuckerburg and Facebook, then you may have missed the original point of Facebook and its ascendency to world domination of Social Media. The film missed it completely. The clue is in the name. Social Networks have existed on the net for decades before Facebook appeared. Originally called bulletin boards, early forums, members (‘friends’) could ‘post’ comments on ‘boards’ (today’s ‘walls’) for other members to read and join in. At the time pictures and other media weren’t included. Not only were...