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Showing posts with the label professional marketing

Help Children (and their parents) to Value Education

A couple of years ago I wrote a post about Malala's surprise when she began school in the UK. She was shot by deluded madmen because she insisted on going to school in Pakistan where it's recognised by children and parents alike not only as a privilege, but also as an enjoyable experience that kids universally want to do. They don't here and that amazed her. I suspect the way kids in Pakistan and the UK are taught differ relatively little bar the technology we might use in British classrooms these days (and the flavour of religious dogma of course). A cynic might suggest that Pakistani kids prefer school because it's less onerous than doing chores at home or slaving in factories. They also spend the day with all their friends and they get fed (I presume). So it might be an exaggeration to suggest that Pakistani kids understand the value of school whereas British kids on the whole don't, but there's an important issue here surrounding the way we sell, or don...

There might be a gap in the market, but is there a market in the gap?

I love this saying. As a (volunteer) business advisor I have met hundreds of people who believe they have an idea for a business. Programmes like Dragon's Den and get-rich-quick examples of the likes of the Youtube and Instagram founders encourage people to believe that the way out of their poverty (or simply to change from being an employee to an employer) is to start their own business. I did it several times myself and this blog is littered with tales of how I slowly, and usually painfully, eventually learned how to do it moderately successfully . It also contains here and there , ideas about how we might help start-ups avoid the pitfalls that await many of them. The biggest mistake, in my view, is for a founder of a business to believe too strongly that they have a winner. This is counter-intuitive since passionate faith in your idea is usually the prerequisite advocated by every How-I-Made-My-Fortune book and entrepreneurial lecture or training course you'll find. These ...

Why Radical Islam is Attractive and how to Defeat it.

I was struck by the story of Maajid Nawaz , a British citizen growing up in Westcliff-on-Sea who is by any definition an Islamic fundamentalist. He spent four years being tortured in an Egyptian prison (ironically now run by the Muslim Brotherhood) and emerged to found a movement known as Quilliam opposed to radicalising Muslims (and anyone else for that matter). He wants Islam to return to being a religion rather than a political movement. To explain how radical Islam originally charmed him into its embrace, he tells the story of growing up on streets filled with white skinheads armed with baseball bats and razors, intent on driving brown skins out of their territory. These thugs were nihilists with no moral values and imperceptible intellects. Lethal bullies, blind-eyed by the local authorities defending free speech, a fear of violence spreading, and a concern for votes (the BNP and NF were and are strong in places like Westcliff). Nawaz relates an incident where he and his brot...

Start-ups Need Help with Research Before Funding

Billions of $, £ and € are wasted every year by governments, investment funds, charities and individuals on business start-ups that fail or under-perform at best. I believe that if a professional accredited market research phase is completed before funding is agreed, it would: Ensure start-ups have a better chance of survival. Around half of all start-ups fail within their first 5 years. Around 20% fail in the first year. But virtually all will under-perform against plan in the early years. Success is always harder than anyone ever imagines. Prevent businesses from starting, and funders wasting their money, if propositions don't realistically hold water. Professionalise the owners of those businesses faster than if they learned all their lessons 'the hard way'. So if they do fail, they'll stand a better chance of success next time. The people who perform the market research might become a recruitment resource for the start-ups. The project can be funded by taking ...

Great Britain - Empowering the World's Youth

According to the OECD , the UK's share of all 'international mobile higher education students' decreased from 10.8% to 9.9% between 2000 and 2009. In other words we are gradually becoming less competitive, losing out especially to the likes of Australia (5.1% in 2000 to 7.0% in 2009), Canada (4.6% to 5.2%), and New Zealand (0.4% to 1.9%). Isn't it about time UK plc started marketing itself professionally to wealthy Chinese and Indian parents rather than leaving it up to individual cash-strapped institutions whose messages will be both weak and inconsistent? It is becoming increasingly difficult to find sectors where the UK still excels internationally. Admittedly we're pretty good at some things (engineering, financial services, medical research, even agriculture - we have some of the most fertile land on the planet), but we're no longer world leaders in very much - except what is becoming known as the Knowledge Sector (Higher Education and discrete areas o...