Skip to main content

What's behind the trend to remove vwls?

What's with the current trnd to msspll wrds by tkng vwls away to create business and product names like Flikr and Tumblr? There's a crowd funding website I'm being encouraged to use, annoyingly called Crowdbnk.

I can understand making up words. Google is a good example. Story goes that Larry and Sergei thought they'd registered a word that means a large number (10 to the power of 100). But that's a Googol. So why this trend for removing vowels?

Creating names makes them memorable, easier to find internet domains for and to register as company names and trademarks. I long ago discovered using numerals to create business names like marketing4motorsport, 2nd Byte, 10ACT (pronounced tenacity!), R9 (when spelled out as rnine looks like the word mine - and therefore cost me less to buy the URL), and my latest business calls2account. But deliberately misspelling a word by leaving out vowels annoys me. It looks like a mistake. I love atention to detail. ;-)

Removing letters to create shorthand is not a modern trend. Ancient Hebrew, for example, leaves out vowels which are otherwise written as dots and dashes under consonants.


Above are several vowel possibilities applied to the B-sound


 This is the word Shalom (actually it's spelled Sholome)


And here is the same word as it would have appeared in a document, especially the Torah

The Romans also used to truncate words rather than waste effort writing or carving the whole thing.

But the reason the ancient Hebrews and Romans left out vowels obviously wasn't to try to own words for internet addresses, or just to save time and wall or paper space. And I don't think it was a form of laziness. Maybe it was for a far deeper reason which might explain the current trend.

Humans need to feel part of tribes or communities. We need to belong - both for nutrition, propagation, safety and to enable us to collaborate and evolve practices and inventions with people who don't want to kill us. It's in our genes. Communities therefore need shared habits or beliefs in order to bind them together and to distinguish them from others. Creating cult words and symbols provides community cohesion. People who use them are less likely to be confused with people who don't use them. They're a sort of password or coded identity. Flags, songs, chants, languages, even tattoos can be used to unite people by distinguishing them. So just like a made up deity who's unlikely to be accidentally replicated (so the more ridiculous, the better), names for online communities can also be made up so they are totally unique, but more importantly so they develop a following who share a belonging and affinity. Their followers get it. They share the coded identity. And just as the ancient Hebrews and Romans discovered, these names still remain pronounceable even though vwls have been rmvd. You simply wouldn't have understood it if I'd written that their oe had been eoe.

Comments

Popular posts from this blog

Phillips screws - yes I'm angry about them too

Don't get me wrong. They're a brilliant invention to assist automation and prevent screwdrivers from slipping off screw heads - damaging furniture, paintwork and fingers in the process. Interestingly they weren't invented by Mr Phillips at all, but by a John P Thompson who sold Mr P the idea after failing to commercialise it. Mr P, on the otherhand, quickly succeeded where Mr T had failed. Incredible isn't it. You don't just need a good idea, you need a great salesman and, more importantly, perfect timing to make a success out of something new. Actually, it would seem, he did two clever things (apart from buying the rights). He gave the invention to GM to trial. No-brainer #1. After it was adopted by the great GM, instead of trying to become their sole supplier of Phillips screws, he sold licenses to every other screw manufacturer in the world. A little of a lot is worth a great deal more than a lot of a little + vulnerability (watch out Apple!). My gromble is abo

Prepare for Alien Contact

I've not gone barking mad or joined some weird religious cult (aren't they all?). But I do predict that we will make contact with intelligences from other planets soon. Here's my reasoning: There are approximately 100,000,000,000 stars in our galaxy (easy way to remember this order of magnitude is it's one hundred, thousand, million). Usefully there are also approximately the same number of galaxies in the universe. And assuming every star has about the same number of planets orbiting it as our Sun, and that the Milky Way is an average size of galaxy, that means there are around 100,000,000,000,000,000,000,000 planets in the universe. A lot. Scientists have long debated the probability of life, as we would recognise it - reproducing, eating, etc - existing outside Earth. Most agree mathematically that it's a certainty. What they did was take all the components they believed were required for life to have evolved on Earth and then extrapolate what they know about

Introducing Product Relationship Management - it's what customers want.

Most businesses these days have Customer Relationship Management (CRM) systems which store and process vasts amounts of information about us. They use this information to generate communications, amongst other things, which target us to buy their products and services. CRM is all about how a business relates to its customers: Past (keeping them loyal through aftersales and service), Present (helping them buy through bricks and clicks channels) and Future (prospecting). Most businesses will at some stage have declared themselves 'customer-centric'. They will probably have drawn diagrams on whiteboards that look something like these: But there's a problem with this whole approach of keeping the customer at the centre of your world and the focal point for everything you do. Is it what the customer wants ? Of course companies who ignore their customers eventually go out of business. And those who treat their customers well, tend to thrive. But is it really in the best inte