The Marketing Virus - it's closer than you think. Scary!

If you read my earlier blog about the Marketing Virus and perhaps felt that I was being a little over alarmist, watch this:

Comments

Phillips screws - yes I'm angry about them too

Don't get me wrong. They're a brilliant invention to assist automation and prevent screwdrivers from slipping off screw heads - damaging furniture, paintwork and fingers in the process. Interestingly they weren't invented by Mr Phillips at all, but by a John P Thompson who sold Mr P the idea after failing to commercialise it. Mr P, on the otherhand, quickly succeeded where Mr T had failed. Incredible isn't it. You don't just need a good idea, you need a great salesman and, more importantly, perfect timing to make a success out of something new. Actually, it would seem, he did two clever things (apart from buying the rights). He gave the invention to GM to trial. No-brainer #1. After it was adopted by the great GM, instead of trying to become their sole supplier of Phillips screws, he sold licenses to every other screw manufacturer in the world. A little of a lot is worth a great deal more than a lot of a little + vulnerability (watch out Apple!). My gromble is abo

Introducing Product Relationship Management - it's what customers want.

Most businesses these days have Customer Relationship Management (CRM) systems which store and process vasts amounts of information about us. They use this information to generate communications, amongst other things, which target us to buy their products and services. CRM is all about how a business relates to its customers: Past (keeping them loyal through aftersales and service), Present (helping them buy through bricks and clicks channels) and Future (prospecting). Most businesses will at some stage have declared themselves 'customer-centric'. They will probably have drawn diagrams on whiteboards that look something like these: But there's a problem with this whole approach of keeping the customer at the centre of your world and the focal point for everything you do. Is it what the customer wants ? Of course companies who ignore their customers eventually go out of business. And those who treat their customers well, tend to thrive. But is it really in the best inte

The Secrets of Hacker Golf

Social media is awash with professional golfers selling video training courses to help you perfect your swing, gain 50 yards on your drive and cut your handicap. They might help a few desperate souls, but the rest of us hackers already know everything we need to complete a round of golf without worrying the handicap committee or appearing on a competition winner's list. What those pros don't realise is that for us hacking golfers who very occasionally hit shots that if you hadn't seen how they were hit, end up where the pros might have put them, we already know everything we need to know - and more. Unlike pros who know how to time the perfect swing in order to caress a ball 350 yards down the centre of a fairway, we hackers need to assemble a far wider set of skills and know-how to complete 18 holes, about which pros have no comprehension, need, or desire to learn. Here are some of them: Never select your shot until after you've hit it. A variation on this is to alway

Grombles

Search This Blog