The original research was funded by the British Library in 1983 to assess the potential for Expert Systems to replicate the skills of an 'Expert Intermediary' (librarian) to retrieve manageable volumes of relevant results from computerised databases. In 1986, when I met them, Plexus was being transformed into a search tool for online databases of information. The important point is to note the date. End-users (you and me) didn't search online in those days. So if you were an academic, for example, and you wanted to research something, you used a professional librarian to search for you. In those days they used what were called 'host services' which existed in places like California (Dialog), Italy (ESA-IRS) and Brussels (ECHO). Hosts were large computers who offered online access to a wide variety of databases of textual information. Mostly these databases were maintained by institutions such as the IEEE (electronics and computing) and the API (oil and gas). They contained carefully indexed references and summaries of articles, books and published papers in the subjects they covered. Typically you had to order the full text from somewhere else once you had decided from the abstracts that the article/book etc was what you were looking for.
Well Tom (who shortly after I met him decided not to take the risk in staying with the company), Carl, Alina and Brian had decided that the days of expert librarians getting in the way of ordinary people doing their own searches were numbered. They predicted we would all be using Search Engines, a phrase that had yet to enter popular usage, and they decided they needed someone to help them tell the world about it. Me! Probably not a totally daft idea to invite me to join them. I was an engineering graduate, coincidentally also from UCL, so vaguely numerate, and I was a sort of marketing 'expert' (having worked for several major consumer brands at a reasonably senior level). But the biggest challenge they faced was to communicate with naive people who didn't understand computers... so who better to do that, than one of them. Of course 5 years later, I knew a great deal about the fast evolving digital industry - and one of the things I learned was that it's all very well seeking the answers to peoples' problems, the trouble is convincing them they have problems in the first place.
The fact that you've probably never heard of Tome Searcher, the product we developed and tried valiantly to sell, doesn't exactly sing my praises, but we were a tiny lone voice in a digital wilderness, without a marketing budget. Imagine trying to describe Google to people who hadn't heard of the web or even the internet. These were digital dark ages indeed, populated only by geeks using bulletin boards and weird things called usenet groups (still don't know what they were). Browsers had yet to be invented and HTML (the 'hypertext' language of the web) was in its infancy. It would be another 3 years before Tim Berners Lee at CERN would even suggest a world-wide web, let alone experiment with it. Personal computing in those days had just started on expensive IBM machines with green screens operating in DOS. Our first IBM PC cost a staggering £7,000 - a fortune in 1986, let alone now. Our Toshiba laptop (no less) which we humped around the planet to demo our technology, had a 5Mb hard-drive. Massive! Sadly it finally failed in front of 100 senior executives of Phillips in Holland - leaving me to use a flip chart while one of their engineers managed to swap out our hard-drive into one of their own computers - and get it working before I ran out of paper... seat of the pants presentations. Business people these days don't know the terrifying knife-edge we walked every time we gave a presentation, especially a live one which went online. The risks we took!
But we did achieve a great deal of publicity. Here is a selection of press cuttings from the period:
In fact Tome Searcher still is! We had built an intelligent search agent. Instead of matching keywords, as Google and all the other search engines do, our system tried to understand what you were asking about and then deployed synonyms, broader terms, narrower terms and related terms (from thesauri managed by expert systems) in order to help the user achieve a manageable number of the most relevant 'hits'. We used semantic networks to reformat queries more accurately and more completely. Indeed Berners Lee's latest hobby-horse is the Semantic Web - which Tome Searcher pioneered 30 years ago! Google cleverly ranks them according to a) how much someone has paid to be at the top of the list, and b) the popularity of websites which contain the words you've used that others have looked at and talked about. In other words, today's search engines have little idea why you ask your questions or how better you might compile them to improve your chances of success. They just assume you know about your subject and at best correct your spelling. Whereas an intelligent search agent, which emulates a professional librarian (who are now largely extinct), would help the user retrieve the best possible results following a naively created question - naive, that is, with respect to its knowledge of the answers that exist online. For example, if you only search for 'flowers', the possibility is that you won't be shown florists to supply your floral requirements. There's also a chance you'll also be shown the best websites for 'rivers' (flow-ers?). An intelligent search agent like Tome Searcher would have said 'I assume you're also interested in florists, in which case here are the nearest to you that local people say are good, and I've also found a few that have special promotions today. Or are you actually asking about rivers and other things that flow?'
I have often wondered what would have happened to Tome Associates if we'd managed to survive into the age of search engines. We'd have been a decade or two ahead of Google! Perhaps Google would have made us an unfeasibly stupid offer for the rights to our technology (or perhaps we'd have made one for theirs!). We'll never know. My own career benefited massively from the incredible experiences I gained during the infancy of the digital age, despite the disappointment of Tome eventually running out of money in 1991. They say you should always bet on the gladiators with the most scars! Well we were certainly pioneering gladiators, and there were plenty of painful scars. The management of the company fell out painfully as we hurtled towards a penury chasm, and I will always regret the fact that the amazing Vickerys never earned a penny from the massive pioneering steps and advancement of human knowledge they achieved with their technical team for the 5 years Tome struggled along. But it was a huge privilege to have been part of that team who played such an important role in the evolution of the digital world we live in and take for granted today. I could never have achieved all my subsequent commercial successes had I not met Tom in that pub all those years ago and had my imagination not been tickled by the Vickerys.
Brian Vickery's life story, concluding with the demise of Tome Associates, can be read here. But it was his wife Alina (née Gralewska) who was the driving force behind the technology. Alina once told me a story about when at the age of 16 she was the leader of a partisan resistance group in Warsaw during the war. She told me about an occasion when she helped a Jewish family escape from the ghetto through a tunnel she was guarding. Many years later she visited Israel and was stopped by a customs guard who asked her if she'd lived in Warsaw. When she said yes, he broke down in tears and told her he recognised her as the girl who had saved his family. Alina was apparently feted by the press and government as a hero and stayed on in Israel to become chief librarian for the Israeli Atomic Energy Commission, no less. I can't find her name in the list of Righteous Among Nations compiled by Israel to recognise people who risked their lives to help Jews in the Holocaust, but I have no doubt she is there somewhere. She died in 2001 and there's very little about her on the web, sadly. So here's hoping this blog can contribute in some way to the preservation of her memory and as a salute to her work and imagination.
I have a small library of articles and clippings from the Tome era which I've scanned. Sadly very little seems to have survived online today about our work. If you are aware of any additional online information about Tome and our pioneering work, please include a link in your much appreciated comment below.