Now iTunes does a couple of things fairly well (although there are no doubt vast numbers of examples out there that do all of these infinitely better, but I'm too busy writing stuff no-one reads to waste my life investigating them). iTunes enables you get stuff you know exists. And it automatically updates stuff you want to be kept updated, like podcasts (we used to call them recordings) and app releases.
What it is truly shit at doing is helping you find an app that does something you need.
It could be so much better if it took a leaf or two out of Amazon or Ebay's books. But in iTunes there's virtually no index. The closest you can get down to is this:
- Create a proper multi-level index like Amazon and others. This means that we can home in on a smaller number of apps that might do what we want.
- Enable apps to be sorted by ratings - BUT encourage users to also try apps with relatively few or no ratings.
- Free trial periods might help for paid apps.
- Create a benefit (maybe a discount) for people who are prepared to review new apps. Maybe just call them Senior or Wiki Jobbies and let them feel important.